What I do
clarity by design.
20+ years of translating complexity into clarity; from enterprise UX strategy to AI-native interfaces and design systems built to scale.
Structure that serves users
Good UX starts before any pixels are placed. I work from user research and business goals to map information architecture, define user flows, and establish the structural foundation that makes everything downstream easier.
Whether it's a complex enterprise application or a consumer-facing product, the goal is the same: make the right path obvious and the wrong path hard to find.
Discuss a UX projectWhat's included
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Information architecture — site maps, navigation models, and content hierarchy that make complex systems feel simple.
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User flows & wireframes — low and high fidelity, annotated for handoff. The design rationale travels with the file.
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Interactive prototypes — clickable Figma prototypes for stakeholder alignment and usability testing before development begins.
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Mobile UX — mobile-first thinking with platform conventions respected. iOS and Android patterns applied where they serve users best.
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Accessibility — ADA compliance, WCAG standards, and inclusive design principles applied throughout — not retrofitted at the end.
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Research & strategy — stakeholder interviews, user research synthesis, and experience strategy to ground design decisions in evidence.
Systems that scale with you
A design system is the connective tissue between design and engineering. I build Figma-based component libraries and visual standards that reduce decision fatigue, accelerate delivery, and keep products consistent as they grow.
At EPRI I've built and maintained an enterprise-wide UI library used across multiple product teams. The goal is always the same: a system that teams actually use because it makes their work easier.
See recent projectsWhat's included
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Figma component libraries — enterprise-ready, auto-layout, tokenized. Built for multi-team use with clear naming conventions and documentation.
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Design tokens — color, typography, spacing, and motion defined once and applied everywhere. Theming becomes a configuration, not a rewrite.
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Visual web standards — guidelines that keep products consistent across teams, products, and time — even as the system grows.
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Style tiles & brand translation — translating brand guidelines into a practical digital design language teams can actually ship with.
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Dev handoff — specs, redlines, and Figma annotations that give engineering exactly what they need without a 30-minute walkthrough.
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Adoption & governance — documentation, onboarding, and the process changes that make a design system stick across the organization.
Designing for the AI era
AI isn't just a feature to add to existing interfaces — it's reshaping how products work entirely. I design experiences where human creativity and AI capability work together, moving users from "finding" to "getting answers."
At EPRI, I've led the UX design of AI products that transform how researchers access information — reimagining the experience from the ground up rather than wrapping a chatbot in an old UI.
Start a conversationWhat's included
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AI product UX — designing interfaces for LLM-powered products, answer engines, and generative AI tools that users actually trust.
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AI-native process design — redesigning UX workflows to work with AI as a collaborator, not just a feature bolted onto existing patterns.
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Research reimagined — moving organizations from document-centric search to conversation-driven information delivery. Seen firsthand at EPRI.
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Human-AI interaction patterns — trust, transparency, control, and error recovery. The interaction design details that make AI products feel reliable rather than opaque.
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Team readiness — helping design teams understand where AI amplifies their work and where human judgment remains irreplaceable.
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Writing & strategy — frameworks, articles, and workshops on AI-native design for teams navigating the transition. Author of Future Work.
A clear, honest process
Four stages, one point of contact, no surprises.
Discovery
A conversation about your goals, your audience, and what success looks like. No obligation.
Proposal
A clear scope, timeline, and cost. One page, plain language, fixed price.
Design & Build
Short cycles with regular check-ins. You see the site evolve as it's built.
Launch & Support
Deploy, hand over, stay available. Iteration after launch is straightforward.
Have a project in mind?
Send a short note about what you're building and what you need. I read every message and reply within a working day.
Have a project in mind?
Send a short note about what you're building and what you need. I read every message and reply within a working day.